Zvook is a private innovatice music school located in Lviv, specializing in individual training on musical instruments such as piano, drums, guitar, as well as vocal lessons. The school offers a modern approach to teaching that stands apart from traditional methods, providing each student with the opportunity to express themselves through music.

The school’s primary target audience consists of a creative class who seek to develop their creativity by exploring new hobbies or finding new ways to express themselves. These are individuals for whom music is not just a hobby, but an important tool for conveying their emotions and creative ideas.

The mission of the school is to move away from academic frameworks of education and implement innovative, contemporary teaching methods. We aim to build a community united by a love for music and a desire to discover new forms of self-expression.

The project’s task was not only to create an identity for the school but also to develop a positioning strategy that would distinguish it from other educational institutions. Previously, the school’s design was based on a green color palette with musical note elements, which created a calm yet somewhat conservative impression.

Our goal was to create a new, more progressive positioning under the concept of a “smart music school,” reflecting the modern and innovative approach to music education.

The result of our work was a bold and vibrant design system that incorporates rich colors, gradients, and expressive typography. This style emphasizes the dynamism and creativity of the school. To build a stronger emotional connection with the audience, we also developed creative copywriting, which is now actively used in printed materials and on social media platforms to enhance communication and make the brand more relatable to its students.

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