WISHLIST is a bold new Ukrainian skincare brand that brings color, confidence, and a bit of magic to everyday routines. We worked on the full brand strategy — from naming and visual identity to packaging design. The name WISHLIST reflects the brand’s vibe: helping girls check off their beauty goals and celebrate small wins. Bright colors, modular layouts, and a smart color-coding system make the brand stand out both on the shelf and in your feed. Skincare that feels good, looks great, and actually works — that’s the wishlist, right?

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