K32 is a dental clinic in Chernivtsi that utilizes cutting-edge technologies and state-of-the-art equipment for diagnosis and treatment. The team consists of approximately 30 highly qualified specialists who provide top-tier services in line with the highest standards.

Our task was to develop a brand strategy, define positioning, create a name, and design the clinic's visual identity. Based on the professionalism and innovation of K32, we came up with a name that combines the word "clinic" (in Ukrainian "клініка") with the association of a full smile of 32 teeth. The name is complemented by a clear descriptor — "modern clinic of dentistry and health."

In the design process, we considered the clinic’s architectural features and interior, focusing on a minimalist logo that uses gigantism in composition and a clear hierarchy in typography. To enhance brand recognition, we also designed a large vertical sign positioned on the side of the building, making it highly visible and distinctive.