The visual identity for Fontana Hotel takes inspiration from the renowned Italian architect Paolo Antonio Domenico Fontana, who contributed significantly to the architectural landscape of Lublin during the Renaissance and Baroque periods. This historical influence is deeply embedded in the hotel’s brand, as Lublin itself, a former capital of Poland, carries a rich cultural and architectural heritage.

In our design approach, we aimed to blend classical architectural motifs with a contemporary touch. The graphics are minimalist yet decorative, incorporating elements like window frame patterns and building silhouettes. These features pay homage to the architectural legacy while maintaining a modern aesthetic.

The color palette, elegant and restrained, reflects the warmth and refinement of the hotel’s atmosphere. Typography and graphic shapes draw inspiration from Baroque architecture, bringing a sense of harmony and structure. The overall look is refined and inviting, designed to appeal to guests seeking a luxurious experience grounded in history.

In addition to the visual identity, we developed a website that showcases the story behind the brand and offers a seamless user experience. The visual language of the site mirrors the aesthetic of the hotel, enhancing the overall brand cohesion and experience for visitors.