Asia Foods is one of the largest distributors of Asian products in Ukraine. Originally operating as an online store, the brand approached us for a rebranding as they planned to open physical stores, with the need for navigation, packaging, uniforms, social media launch, and an updated website.Our team redefined the brand's positioning and updated the descriptor to "The Market of Asian Products." As part of the rebranding, we created Titi, a thematic character who represents an expert and top-seller at a traditional Asian market. Titi became a central figure throughout the design system. We also introduced vibrant colors, complemented by graphic elements and patterns.Titi is always ready to help customers select everything they need to experience the true taste of Asia. Our design brings emotion and vibrancy, reflecting the essence of Asia Foods' products.